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NRA’s Shooting Illustrated Bestows Federal Premium® Guard Dog™ with Golden Bullseye Award for Ammunition of the Year

NRA Golden Bullseye Awards - Guard Dog Ammunition
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Federal Premium® Guard Dog™ Home Defense rounds are engineered for home protection use. High velocities, low recoil and reliable feeding make Guard Dog a favorable choice for defending home and family. The Golden Bullseye Awards are given to the finest products in the shooting sports by the National Rifle Association (NRA) Publications. The NRA’s Shooting Illustrated provides readers with expert analysis on guns, ammo and gear.

ANOKA, Minn. - April 19, 2012--Federal Premium® Guard Dog™ Home Defense Ammunition has won the 2012 Golden Bullseye Award for Ammunition Product of the Year. The Golden Bullseye is a prestigious award given by the NRA’s Shooting Illustrated magazine that acknowledges the best products available in the shooting sports. The award was presented and accepted at the NRA Annual Meetings in St. Louis, MO on Friday, April 13, 2012.

Superior Quality and Technology
The Golden Bullseye Award is a symbol of excellence, innovation and quality. Every year, the NRA’s Shooting Illustrated rigorously tests and evaluates all of the new hunting and shooting products—in search of the best. Award-winning products consistently perform above evaluators’ expectations and boldly demonstrate their value to customers.

Protecting and Defending Your Home
Guard Dog™ Home Defense was introduced in 2011 as the new handgun ammunition to keep homes and families safe. These patented non-hollow-point, expanding full metal jacket (EFMJ) rounds have a high velocity with low recoil. They boast exceptional feed and function in semi-automatic handguns. and give citizens a reliable carry option where hollow-point ammunition is restricted. Available in 9mm, 40 S&W and 45 Auto.

“The technology behind Guard Dog has made it a popular choice for home protection,” said Vice President of Marketing and Communications Kyle Tengwall. “These loads perform when you need them most. The Golden Bullseye Award is a great honor and we’re thrilled the NRA editorial staff sees Guard Dog as the best ammunition of the year.”

Federal’s EFMJ technology provides reliable terminal performance and expansion that isn’t stopped by materials such as dry wall or light clothing.Standard hollow points can plug up when traveling through material, which stops or impedes expansion and doesn’t slow down the bullet. This increases the chance for collateral damage.

Guard Dog was specifically designed to do just the opposite. It opens as it passes through interior walls, creating a wider surface area and allowing the bullet to dissipate energy. To watch a video on Guard Dog, visit and click on the Federal Premium Guard Dog video on the right-hand side.

For more information on this award-winning line and the entire lineup of Federal Premium Ammunition, please visit

Tags: Federal Premium, NRA Golden Bullseye Awards, NRA Annual Meetings & Exhibits, Guard Dog Home Defense


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