BLACKHAWK!® SERPA® Holsters Named 2011 ‘Brand of the Year’ in OpticsPlanet Brilliance Awards

Click image to enlarge and download.

Recognizing outstanding products and brands for excellence and world-class performance, the annual OpticsPlanet Brilliance Awards named the BLACKHAWK! ® SERPA® holster line as the “Brand of the Year” for 2011. Customers and staff experts voted on the SERPA® holster line for its high-quality construction, functionality and long track record of achievement in the field.

NORFOLK, Va. - December 20, 2011- The BLACKHAWK!® SERPA® holster was recently named the 2011 “Brand of the Year” as part of the annual OpticsPlanet Brilliance Awards. After a full year of extensive testing, monitoring, selling, and supporting well over 120,000 items, the expert staff at the online retailer selected the SERPA® holster based on its innovative design and diverse lineup. Offering multiple levels of security as well as models for both concealment and on-duty use, the SERPA line has been engineered to meet the requirements of any customer.

An Industry Leader in Holster Design
During the review by the OpticsPlanet staff, the BLACKHAWK! SERPA was characterized as an ideal product line of holsters for law enforcement officers, soldiers, and professionals. OpticsPlanet also noted that BLACKHAWK! offered a number of top of the line concealment holsters through the company’s CQC® and Sportster models. In the retailer’s summary of the holster lineup, OpticsPlanet wrote, “A BLACKHAWK! SERPA holster provides superior weapon retention with state-of-the-art technology and a quick draw, and the SERPA concealed series lets you securely carry your weapon without attracting attention.”

“The SERPA holster has become synonymous with the BLACKHAWK! brand and for a very good reason,” said Brand Manager Jake Jacobs. “Both names stress the importance of quality, innovation, performance and surpassing the expectations of the marketplace. We are pleased to be recognized by the staff at OpticsPlanet.com and by the customers of the online retailer. BLACKHAWK!’s commitment has always been to its customer base and awards such as this prove that we are accomplishing this task, and to a high degree.”

Tags: Optics Planet, BLACKHAWK!, SERPA, Holster, Concealed Carry, Handgun, Pistol, Brilliance Award

News Releases

BLACKHAWK! New Apparel Line Available In Stores

BLACKHAWK! Announces New Suppressor Line at 2016 National Rifle Association Annual Meetings and Exhibits

BLACKHAWK! Launches New Apparel Line at 2016 National Rifle Association Annual Meetings and Exhibits

BLACKHAWK! Hosts Shooting Sports Icons at the 2016 National Rifle Association Annual Meetings and Exhibits

BLACKHAWK! Releases New 3-in-1 Concealed Carry Holster

Professional Shooter Todd Jarrett Set to Host Demos and Q&A for BLACKHAWK! at 2015 SHOT Show

BLACKHAWK! Wins 2014 OpticsPlanet Brilliance Award for ‘Holster Brand of the Year’ and Experts Choice for ‘Best Tactical Vest’

BLACKHAWK! Delivers Durability, Comfort and Speed with New Selection of Tactical Boots

BLACKHAWK! Launches Redesigned Website

Protect Valuable Electronics and Digital Information with BLACKHAWK! Under the Radar Pouches

BLACKHAWK! SERPA Holster Now Available For Springfield XD-S 3.3-Inch Model

BLACKHAWK! Go Box Hook-Back Accessories Expand Storage and Organizational Capabilities

BLACKHAWK! EPOCH Level 3 Light Bearing Duty Holster Models Now Available

BLACKHAWK! Announces Successful Conclusion Of “Own It” Consumer Contest

BLACKHAWK!® to Host Professional Shooter Todd Jarrett at the 2014 NRA Show

U.S. Army Awards BLACKHAWK! SERPA with $24 Million Contract

BLACKHAWK! “Own It” Consumer Contest Still Open

BLACKHAWK! to Host Professional Shooter Todd Jarrett at the 2014 SHOT Show

BLACKHAWK! Holsters Named OpticsPlanet Brilliance Awards 2013 ‘Holster Brand of the Year’ and ‘Best Tactical Holster’

BLACKHAWK! Celebrates 20 Years of Supporting America’s Warfighters

BLACKHAWK! Diversion Bags Allow for Discreet Firearm Transportation

“Maximum Warrior 4” Produced by Maxim and Sponsored by BLACKHAWK! is Now Live

BLACKHAWK!® Receives German Army Follow-on Order for SERPA Holster System

BLACKHAWK!® to Host Professional Shooter Todd Jarrett and Showcase New Products at the 2013 NRA Annual Meetings

BLACKHAWK!® Debuts New Commercial During the Season Finale of “Maximum Warrior 3,” Produced by Maxim

Four Operators Remain in Contention on “Maximum Warrior 3,” Produced by Maxim and Sponsored by BLACKHAWK!®

“Maximum Warrior 3” Sponsored by BLACKHAWK!® Now Live on MaximumWarrior.com

BLACKHAWK!® Holsters Named 2012 ‘Holster Brand of the Year’ in OpticsPlanet Brilliance Awards

BLACKHAWK!® Hosts Grand Opening Celebration for New Facility

BLACKHAWK!® KNOXX® AXIOM™ II Rifle Stocks and Adjustable AR/M4 Buttstocks Offer Multiple Benefits to Shooters

BLACKHAWK!® Women’s Off Duty Apparel Available For Purchase

BLACKHAWK!® New Line of Women’s Duty/Tactical Apparel Now Available For Purchase

BLACKHAWK!® to Host Professional Shooter Todd Jarrett and Spokeswoman Aysha Webb During the 2012 NRA Annual Meetings & Exhibits

Sprague’s Sports Named 2011 ATK Dealer of the Year

BLACKHAWK!® Joins MAXIM for Big Game Weekend And First Annual Maxim Tailgate: Salute to Heroes

BLACKHAWK!® to Debut New Women’s Line at 2012 SHOT Show

BLACKHAWK!® SERPA® Holsters Named 2011 ‘Brand of the Year’ in OpticsPlanet Brilliance Awards