CCI® Launches New Facebook Page With Prairie Dog Game and YouTube Channel; Video Series Starring Troy and Jacob Landry from Swamp People™ Series on HISTORY®

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CCI® can now be found on Facebook and YouTube. The new social streams deliver outlets for loyal fans and users to interact with the brand and each other. The Leader In Rimfire Ammunition® encourages hunters, shooters and outdoor enthusiasts to interact through social media. Users can also stay up-to-date on special events, watch the latest videos to see CCI’s products in action and more. Tune in for updates from IPSC World Shooting Champion Eric Grauffel or Troy and Jacob Landry from the Swamp People™ series on HISTORY®.

LEWISTON, Idaho - Aug. 2, 2012 - CCI® recently launched its own Facebook page and YouTube Channel as a way to connect and interact with its hunters and shooters. The social media platforms are excellent tools to engage with this passionate community. Fans can interact with CCI and stay up-to-date on new product introductions, upcoming events and shareable videos. Users can connect at home, in the field or on the go. The pages are live and quickly gaining popularity. Visit www.facebook.com/ccileader and www.youtube.com/ccileader.

Customer Conversations
The new Facebook Timeline will help visitors learn more about The Leader In Rimfire Ammunition®. Fans are encouraged to ask questions, post helpful tips, share pictures from their last hunt, or stay up-to-date on the latest news and promotions. The page also features a fan-favorite -- Shut Up and Dance -- a fun, interactive game for the whole family. To “Like” the new CCI Facebook page and teach varmints to Shut Up and Dance, go to www.facebook.com/ccileader .

Lights, Camera, Action!
Tune into CCI’s YouTube Channel to watch the latest videos and TV commercial, including soon-to-be-released videos! Starting early August, new videos will be posted to www.youtube.com/ccileader with new videos appearing weekly. The final installment coming days before the 2012 BuckMasters Show in Montgomery, Ala. on Aug. 17-19.

Watch the guys put their spin on a Championship style competition -- Louisiana style. Is the competition fierce enough to compete with the Kings of the Swamp? Find out!



To check out the new CCI YouTube Channel, go to www.youtube.com/ccileader .

“Social media has changed the way we connect,” said Ammunition Brand Director Rick Stoeckel. “Launching these sites allows us engage directly with our customers and shooting sports enthusiasts.”

Celebrity Endorsements
CCI recently partnered with Troy and Jacob Landry from the Swamp People™ series on HISTORY®. The social streams will feature updates from the duo, including a new video campaign with an inside look at the lives of these hunting stars.

In addition, International Practical Shooting Confederation (IPSC) World Champion Eric Grauffel is known for having an unprecedented winning streak. He has relied on CCI primers since 1995. Since then, the two have been permanent partners—with more than 3 million rounds shot and zero misfires, Grauffel uses CCI when he needs the very best performance.

To learn more about the entire CCI lineup, visit www.cci-ammunition.com.

Tags: CCI Ammunition, Rimfire, Swamp People, HISTORY, Prairie Dog Game, Facebook, YouTube, CCILeader, Video Series

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CCI® Launches New Facebook Page With Prairie Dog Game and YouTube Channel; Video Series Starring Troy and Jacob Landry from Swamp People™ Series on HISTORY®