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Federal Recognized as Today’s Top Handgun Ammunition Brand

Federal Ammunition
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ANOKA, Minnesota - March 1, 2019 - A recent report conducted by Southwick Associates identifies Federal as the top handgun ammunition brand in today’s marketplace. Federal, including sub-brands like Fusion, came out on top after Southwick Associates surveyed more than 18,000 hunters and recreational shooters in 2018 through its online HunterSurvey.com and ShooterSurvey.com consumer panels.

“This report confirms we’ve accomplished what we’ve always worked hard to achieve,” said Federal Centerfire Rifle and Handgun Product Director Mike Holm. “Our handgun ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defense.”

Federal’s latest handgun ammunition introductions include the new 10mm Auto HST and Hydra-Shok Deep 40 S&W and 45 Auto. The 10mm Auto’s full-power loading makes the most of the HST bullet design, providing large, consistent expansion, optimum penetration and superior terminal performance. Hydra-Shok Deep bullets feature a more robust center post and a core design that penetrates to critical depths through common self-defense barriers, without over-penetrating.

More than 100 products were examined in the Southwick Associates 2018 Hunting & Shooting Participation and Equipment Purchases Report. Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at www.southwickassociates.com.

For more information on Federal ammunition, visit www.federalpremium.com.


 

2019 News Releases

Hydra-Shok Bullets Now Available as Components


Federal Ammunition Sponsored USA Shooting Team Athletes Continue to Shoot Strong and Win Major Championships


Hydra-Shok Deep Takes 2019 Golden Bullseye Award for Ammunition Product of the Year


Federal Ammunition Joined the Golden Ring of Freedom at the 2019 NRA Annual Meetings & Exhibits


Federal Ammunition Makes Big Announcements at the 2019 NRA Annual Meetings & Exhibits


Federal to Host Hunting and Shooting Sports Celebrities at 2019 NRA Annual Meetings & Exhibits


Federal Premium Black Cloud TSS Hits Waterfowl Harder, Farther


New Syntech Defense Loads Produce Top Terminal Performance


Federal Adds 6.5 Creedmoor, 6.5 Grendel to Premium Unprimed Brass Lineup


Handloaders Can Make It Their Own With Fusion Component Bullets


Gold Medal Grand Plastic Loads Boost Performance on Clays


Federal Unveils New Top Gun Loads for Sporting Clays Shooters


Get Accuracy Through Any Rifle with Berger Hybrid Hunter Loads


Federal Makes Practice Powerful with Syntech Training Match


Sporting Classics Magazine Honors Federal Ammunition with Excellence Award


Federal Recognized as Today’s Top Handgun Ammunition Brand


Popular Federal Premium Barnes Triple-Shock X Loads Return


Federal Ammunition Honored by NWTF with Corporate Achievement Award for More than 35 years of Continuous Support


Federal Introduces Premium HST 10mm Auto Load


Federal Adds 40 S&W, 45 Auto Premium Hydra-Shok Deep Loads


Toms Beware: Federal Expands HEAVYWEIGHT TSS Turkey Line


On Target Magazine Honors Federal Premium Hydra-Shok Deep with Editors’ Choice Award


Meet the Expanded Family of Options for the Industry’s Number One New Cartridge, 224 Valkyrie


NRA Shooting Illustrated Magazine Honors Federal Premium Hydra-Shok Deep with “2019 Ammunition of the Year” Golden Bullseye Award


Federal Ammunition Announces New Blended HEAVYWEIGHT TSS


Federal Launches New Syntech Ammunition Options


Federal Unveils 'New Look of Authority’ with Logo and Packaging Changes


Federal Ammunition Will Launch 25 New Products at the 2019 SHOT Show


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