Federal Recognized as Most Frequently Purchased Ammunition Brand in Southwick Report
Click image to enlarge and download.ANOKA, Minnesota - April 10, 2025 - Federal Ammunition leads the categories of most frequently purchased rifle, handgun, and shotgun ammunition according to the Southwick Associates’ 2024 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study.” Southwick’s yearly survey compiled the feedback from thousands of hunters and recreational shooters.
“The fact that Federal Ammunition leads in three main categories of ammunition for most purchased ammo is a testament to the demanding work everyone at Federal puts into creating the highest quality products,” said Jason Nash, Federal’s Vice President of Marketing. “This year’s survey showed Federal as the most purchased rifle, handgun, and shotshell ammo. This is truly a team effort, and our company couldn’t be prouder.”
In 2024, Federal Ammunition introduced a new product line, Fusion Tipped and added the 360 Buckhammer cartridge to its HammerDown rifle ammunition lineup. In handgun ammo, Personal Defense Hydra-Shok Deep in 32 Auto and Personal Defense Punch in 25 Auto were added to an extensive list of self-defense offerings and more options in the longstanding Champion Handgun product line. In Shotshell, the brand introduced a new Ultra Steel product line for waterfowl hunting, Freight Train Copper-Tipped Sabot Slugs for deer hunting, as well as Prairie Storm line extensions for upland loads and the Personal Defense shotshell product line.
“Federal offers the broadest selection of ammunition to meet the needs of hunters and shooters. The brand is an ammunition specialist and focuses on new products that improve success in the field,” said Nash. With Federal’s wide range of innovative product choices, hunters and shooters can easily find a product that fits their needs.
Southwick’s in-depth resources illustrate shopping behaviors, including where consumers shop, brand preferences, and the amount spent. Learn more at www.southwickassociates.com.
Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products and to sign up to receive notifications about new product availability, rebate promotions, and other brand news via email, visit www.federalpremium.com.
|
|
2025 News Releases
Federal’s Hydra-Shok Deep 32 Auto Received 2025 NRA Golden Bullseye Award
Federal Ammunition Wins 2024 Gold Awards for Best Shotshell
Federal Custom Shop Adds New 28-Gauge and Heavier 12-Gauge TSS Turkey Loads
Federal’s New Hydra-Shok Deep 32 H&R and 45 Colt Loads Now Shipping
Federal Recognized as Most Frequently Purchased Ammunition Brand in Southwick Report
Federal Ammunition Sponsored Shooters Capture Titles at Gamaliel Cup
Federal’s Break Clays & Save Shotshell Rebate Program is Underway
Federal’s Hit the Range Rifle Rebate Program is Underway
Federal’s New American Eagle 32 H&R Loads Now Shipping
Federal’s New Power-Shok 10mm Auto for Handgun Hunting Now Shipping
Federal’s New HEAVYWEIGHT TSS 28-Gauge Turkey Loads Now Shipping
Federal’s All-New Master Class Sporting Clay Shotshell Now Shipping
Federal’s Struttin’ Savings Turkey Load Rebate Program is Underway
Federal Ammunition is the Presenting Sponsor for the 2025 Pheasant Fest & Quail Classic
Federal’s New 7mm Backcountry Fusion Tipped and LRX Loads Now Shipping
Federal Ammunition’s Derrick Mein Wins Three 2025 Jack Link's Cup Events
Federal Ammunition’s New HammerDown 22 LR Hunting Rounds Available at Retailers
Federal Ammunition Fast Savings Rebate Program Going Strong
Federal Ammunition Sponsored Shooters Named to 2025 U.S. National Shotgun Teams
Sporting Arms and Ammunition Manufacturers' Institute Publishes 7mm Backcountry Cartridge Specifications
Federal Ammunition is Proud to Sponsor NWTF’s 2025 Convention and Sport Show
Federal Ammunition Announced Its All-New Upland Paper Shotshell Product Line
Federal Wins Predator Xtreme 2025 Gold Award for Best Shotshells
Federal Ammunition Showcases Its All-New 7mm Backcountry Hunting Cartridge at the 2025 SHOT Show
Federal Ammunition Announces Its All-New Master Class Sporting Clay Shotshell Product Line
Federal Will Release New Centerfire Rifle Ammo Options in 2025
Federal Will Release Many New Handgun Ammo Options in 2025
Federal Will Release More Than 30 New Shotshell Options in 2025
NRA Women Names Federal’s Hydra-Shok Deep 32 Auto as a 2025 Golden Bullseye Award Winner
Federal Ammunition Announces an Entirely New Hunting Cartridge: 7mm Backcountry
|
