Federal Recognized as Most Frequently Purchased Rifle Ammunition Brand in Southwick Report
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ANOKA, Minnesota - March 28, 2023 - Southwick Associates’ 2022 “Hunting & Shooting Participation and Equipment Purchases Consumer Tracking Study” named Federal Ammunition as the top rifle ammunition brand in 2022. Southwick’s yearly survey compiled the feedback of over 9,000 hunters and recreational shooters.
“We are excited to see Federal Ammunition as the top choice for rifle ammunition,” said Federal Centerfire Rifle Product Director, Mike Holm. “In the rifle ammunition purchase survey, Federal accounted for the highest percentage of total boxes purchased overall. This report shows the efforts of everyone at Federal are well received by rifle shooters. Our commitment is to produce a top-quality product that hunters and shooters can rely on, and this survey proves we are succeeding in our efforts.”
Federal has enhanced its Premium line and is offering the latest calibers for hunters and competitive target shooters. Its own Terminal Ascent line has been highly successful. Terminal Ascent features bonded construction that penetrates deep on close targets, while the patented Slipstream™ polymer tip initiates expansion at velocities 200 fps lower than comparable designs. The bullet’s long, sleek profile offers an extremely high ballistic coefficient, and its AccuChannel groove technology improves accuracy and minimizes drag.
“Quality and performance continue to keep Federal rifle ammunition at the top,” said Holm. “From the production line to everyone involved in the development and creation of Federal Ammunition products, all of us at Federal take immense pride in producing a line of rifle ammunition that continues to have a stellar reputation. With all our different products and sub-brands, rifle shooters are sure to find their perfect match for performance in the field or on the bench.”
Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at www.southwickassociates.com.
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2023 News Releases
Federal Continues Longtime Support as a Gold Level Sponsor of the Mule Deer Foundation
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Federal Ammunition Sponsored Shooter Hancock Wins Gold at Pan American Games
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Federal Ammunition Sponsored Shooters Shine at the 2023 World Skeet Championships
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Federal Ammunition Sponsored Shooter Derrick Mein Claims Trap Medals at World ISSF Championships
Federal Ammunition Sponsored Shooters Claim World ISSF Skeet Championships
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Federal Ammunition Sponsored Shooters Austen Smith and Vincent Hancock Win Gold in Italy
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Ready for Summer: New Federal Ammo T-Shirts & Hats
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Federal Ammunition Shooters Win Men’s and Women’s Skeet Titles
Federal Ammunition Introduces New Gold Medal CenterStrike Match Loads
Federal Ammunition Shooters Gregg Wolf and Cameron Hicks Shoot Strong at the American Grand Prix
NRA Shooting Illustrated Magazine Awarded Federal’s All-New 30 Super Carry Cartridge as a 2023 Golden Bullseye Award Winner
Vanderbrink Promoted to CEO of Sporting Products at Vista Outdoor
Federal Ammunition Will Host Medal of Honor Recipient Sammy Davis at the 2023 NRA Show
Federal Ammunition Will Showcase New Products at the 2023 NRA Annual Meetings & Exhibits
Federal Recognized as Most Frequently Purchased Rifle Ammunition Brand in Southwick Report
Federal Recognized as Most Frequently Purchased Shotshell Ammunition Brand in Southwick Report
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Federal Ammunition Shooter Vincent Hancock Takes Home Silver and Gold the 2023 ISSF World Championship
Federal Sponsored Shooters Derrick Mein and Vincent Hancock Win 2023 World Cup Selections
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On Target Magazine Honors Federal Premium Force X2 Shorty 00 Buckshot with Editors’ Choice Award
Federal Sponsored Shooter Derrick Mein Wins Two Medals at the Rabat Shotgun World Cup
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Federal Adds 360 Buckhammer Its Popular Power-Shok Rifle Ammunition Product Line
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